Innocera Platinum™ vs Innocera Max™ — Which Skin Lifting System Is Right for You?
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A detailed comparison of Pure Tone’s most advanced clinic-inspired home skin lifting and rejuvenation systems, including genuine HIFU technology, treatment focus, ease of use and who each system is best suited for.
Pure Tone Aesthetics · Updated May 2026
If you’re considering a premium at-home skin lifting device, two of the most advanced options in the Pure Tone Aesthetics range are Innocera Platinum™ and Innocera Max™.
Both are designed for customers who want a more serious, results-focused approach to home skincare. Both are built using technology foundations from our experience supplying aesthetic machines to professional clinics. But they are not the same device — and the right choice depends on the level of treatment, precision and routine you are looking for.

Quick Answer: Platinum Is More Specialist, Max Is More All-In-One
Choose Innocera Platinum™ if your main concern is visible lifting, sagging skin, jawline definition, deeper lines and facial structure. It is the flagship system in the Innocera range and includes a dedicated professional-grade HIFU treatment head plus specialist heads for the jawline, fine lines and skin boosting.
Choose Innocera Max™ if you want an elegant all-in-one device combining HIFU, RF Radio Frequency, Electroporation, LED and Infrared technology in a simpler, multi-technology routine for skin rejuvenation, radiance, firmness and serum absorption.
The Key Difference Between Innocera Platinum and Innocera Max
The simplest way to understand the difference is this:
Innocera Platinum™
The specialist HIFU skin lifting system.
Designed for customers who want the most advanced Innocera system, with interchangeable treatment heads for more targeted treatment across the jawline, cheeks, neck, forehead and delicate facial areas.
Innocera Max™
The elegant all-in-one rejuvenation system.
Designed for customers who want advanced multi-technology skincare in one refined device, with a broader focus on firmness, radiance, texture, skin quality and enhanced serum absorption.
Both devices sit well above standard home skincare tools. The difference is not simply “better or worse”. It is about treatment style. Platinum is more targeted and specialist. Max is more streamlined and all-in-one.
Who Should Choose Innocera Platinum™?
Innocera Platinum™ is the best choice if you want Pure Tone’s most advanced home skin lifting and rejuvenation system.
It is particularly suited to customers concerned with sagging skin, deepening lines, softened facial contours or a jawline that has started to lose definition. Unlike most at-home devices that work mainly on the outer layers of the skin, Innocera Platinum™ uses genuine HIFU technology designed to target deeper layers beneath the skin’s surface where firmness, structure and definition are supported.
Choose Platinum if you want:
- The flagship Innocera™ system
- Genuine HIFU technology for home use
- Specialist interchangeable treatment heads
- More targeted treatment across the jawline, cheeks, neck and forehead
- A premium system focused on lifting, tightening and facial definition
The Professional HIFU Treatment Head is specifically engineered to support lifting and tightening across the neck, jawline, cheeks and forehead. Each cartridge delivers approximately 50,000 HIFU shots, providing around 150 treatments, with replacement cartridges available separately.
Platinum also includes the Skin Boosting Head, Jawline Sculpting Head and Fine Line & Wrinkle Head, each designed for a specific purpose rather than simply adding more features for the sake of it.

Who Should Choose Innocera Max™?
Innocera Max™ is the right choice if you want an advanced all-in-one skin rejuvenation system without switching between multiple treatment heads.
It combines HIFU, RF Radio Frequency, IF Electroporation, LED and Infrared technology in one elegant device. This makes it ideal for customers who want to support firmer-looking skin, smoother facial contours, improved radiance and better absorption of their skincare products as part of a consistent routine.
Choose Max if you want:
- An elegant all-in-one device
- Multiple professional skin technologies in one system
- A broader focus on skin rejuvenation, radiance and texture
- Enhanced serum absorption
- A refined introduction to Pure Tone’s advanced Innocera™ technology
Max is not simply a lower version of Platinum. It has its own role in the range. It is designed for customers who want a premium, multi-technology rejuvenation routine in one refined device.

Innocera Platinum vs Innocera Max: Detailed Comparison
Open each section below to compare the two systems in more detail.
Main Treatment Focus
Innocera Platinum™: Focused on advanced skin lifting, tightening and facial definition, especially across areas such as the jawline, cheeks, neck and forehead.
Innocera Max™: Focused on broader multi-technology skin rejuvenation, including firmness, radiance, texture and enhanced skincare absorption.
Technology Approach
Innocera Platinum™: Combines professional-grade HIFU with RF Radio Frequency, IF Electroporation and Red, Orange and Yellow LED Light Therapy through a set of specialist interchangeable treatment heads.
Innocera Max™: Combines HIFU, RF Radio Frequency, IF Electroporation, LED and Infrared technology in one elegant all-in-one device.
Treatment Heads
Innocera Platinum™: Includes multiple advanced treatment heads, each designed for a specific treatment purpose, including professional HIFU, jawline sculpting, fine lines and wrinkles, and skin boosting.
Innocera Max™: Uses the Max Multipurpose Skincare Head for an all-in-one approach.
Best For Jawline and Facial Definition
Innocera Platinum™: The stronger choice for customers specifically focused on jawline definition, sagging skin and deeper lifting concerns because it includes dedicated treatment heads for more targeted use.
Innocera Max™: Can support firmer-looking skin and smoother contours, but it is better positioned as a broader skin rejuvenation system rather than a specialist jawline lifting system.
Ease of Routine
Innocera Platinum™: Offers more targeted treatment options and greater flexibility through interchangeable heads, making it ideal for customers who want a more complete, specialist system.
Innocera Max™: Offers a more streamlined all-in-one experience, ideal for customers who prefer one elegant device for regular skin rejuvenation.
Which Feels More Premium?
Innocera Platinum™: Feels like the flagship investment piece in the range, with specialist treatment heads, genuine HIFU positioning and a stronger focus on lifting and structure.
Innocera Max™: Feels premium in a different way — elegant, refined and easier to use as a regular all-in-one rejuvenation system.
Both Systems Include Guided Treatment Support
Whichever system you choose, your purchase includes access to Pure Tone’s Guided Treatment Videos.
This is an important part of the Innocera™ experience. These videos are designed to help you understand how to use your device correctly, how to work across different treatment areas, and how to build a consistent routine at home.
At this level, you are not just buying a skincare device. You are investing in a guided home treatment system designed to help you use advanced technology with greater confidence.

Our Recommendation
If your main concern is visible skin lifting, facial structure, sagging skin or jawline definition, choose Innocera Platinum™. It is the more advanced and specialist system.
If you want a premium all-in-one device for broader skin rejuvenation, radiance, texture and enhanced serum absorption, choose Innocera Max™.
Both devices are designed for customers who want a more advanced approach to home skincare, built from Pure Tone’s experience supplying technology to professional aesthetic clinics.
FAQs
Is Innocera Platinum better than Innocera Max?
Innocera Platinum™ is the more advanced and specialist skin lifting system, particularly for customers focused on sagging skin, jawline definition and deeper lifting concerns. Innocera Max™ is better suited to customers who want an elegant all-in-one multi-technology system for broader skin rejuvenation, radiance and enhanced skincare absorption.
Which device is best for sagging skin?
For sagging skin and loss of facial definition, Innocera Platinum™ is the stronger choice because it includes a dedicated professional HIFU treatment head and specialist treatment heads for more targeted treatment areas.
Which device is easier to use?
Innocera Max™ offers the more streamlined all-in-one routine. Innocera Platinum™ offers more treatment flexibility through interchangeable heads, which may suit customers who want a more complete specialist system.
Do both devices include guided videos?
Yes. Both Innocera Platinum™ and Innocera Max™ include access to Pure Tone’s Guided Treatment Videos, designed to help you use your device confidently and consistently at home.
Are these devices a replacement for professional clinic treatments?
No. Professional clinic treatments remain an important option for customers seeking higher-intensity, practitioner-led results. Innocera™ devices are designed for customers who want an advanced, consistent and convenient home skincare routine, or who wish to support their skin between professional treatments.
Which device should I choose if I already have professional aesthetic treatments?
Many customers use advanced home skincare devices to support their skin between clinic appointments. Innocera Platinum™ may be the better choice if your focus is lifting and definition, while Innocera Max™ may be preferable if your focus is broader skin quality, glow and rejuvenation.
Still Not Sure Which Innocera™ System Is Right for You?
Explore the full Innocera™ range or take our skin assessment to find the best at-home skincare system for your goals, routine and budget.
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