Cruelty-Free and Vegan Policy

Our Commitment to Ethical Skincare

At Pure Tone Aesthetics, we believe advanced technology and ethical responsibility should go hand in hand. Our mission is to create results-driven skincare solutions that respect both people and the planet — which includes a strict stance against animal testing and a transparent approach to ingredient sourcing.

Cruelty-Free Promise

All Pure Tone Aesthetics products are developed, manufactured and tested without any form of animal testing — at any stage of production or ingredient development.
We do not conduct, commission, or allow animal testing on our behalf, and we require the same assurance from every one of our raw material suppliers and manufacturing partners.

Our products are developed in compliance with UK and EU regulations, where animal testing of cosmetic products and ingredients is strictly prohibited.

We are actively working towards obtaining official certification to provide third-party verification of our cruelty-free status.

Vegan & Non-Vegan Products

While many of our formulations are completely vegan, some advanced skincare products contain marine-derived ingredients such as polynucleotides (PDRN) extracted from salmon DNA.
These ingredients are selected for their clinically proven ability to support skin regeneration and repair.

We ensure that:

  • All marine-derived ingredients are ethically and sustainably sourced from existing aquaculture by-products.

  • No animals are harmed or tested on in the sourcing or production of these ingredients.

Products containing these ingredients are clearly labelled on our website as: Cruelty-Free / Contains Marine-Derived Ingredients

All other formulations are labelled: Cruelty-Free & Vegan

Transparency & Traceability

We believe consumers have the right to make informed choices.

That’s why we publish our cruelty-free policy publicly and disclose when an ingredient is derived from an animal source.

We regularly audit our supply chain to ensure all partners continue to meet our ethical and cruelty-free standards.

Our Ethical Promise

Every innovation we create — from LED technology to regenerative skincare — is guided by the same principle:

Science should never come at the cost of compassion.

We remain committed to expanding our vegan range while maintaining the highest ethical standards across all products.