If you already use Pure Tone Aesthetics, there is now another familiar place to find some of your favourite products. If you are discovering us for the first time, our arrival on Superdrug.com puts Pure Tone alongside the skincare and beauty brands you may already be browsing.

That matters because one of the ideas behind Pure Tone has always been that advanced skincare should not feel like a specialist subject you need to study before you can take part in it.

Ingredients such as polynucleotides, niacinamide, hyaluronic acid and Centella Asiatica have become much more familiar in recent years, but skincare can still become unnecessarily complicated very quickly.

We wanted to take the opposite approach: good ingredients, clear reasons for using them and a routine that is easy to understand.

The skincare world loves a new ingredient. Sometimes that introduces something genuinely interesting. Sometimes it simply creates another reason to buy another bottle.

Our approach is to look at how ingredients can work together within a routine rather than trying to make one fashionable ingredient do all the talking.

Across the Pure Tone Aesthetics x Kimberley Walsh collection, you will find ingredients including ginseng-derived PDRN, multi-molecular hyaluronic acid, niacinamide, Centella Asiatica actives, beta-glucan, adenosine, allantoin and antioxidants.

Each has a place. Some focus on hydration. Some support skin comfort and the barrier. Others have been selected for skin that is beginning to look less smooth, less even or simply not quite as fresh as it once did.

It is a more considered way to formulate, but it does not mean the customer should need a chemistry degree to use the products.

Pure Tone Aesthetics operates between Manchester and Seoul, and our skincare is manufactured in South Korea.

That gives us a direct connection with a beauty industry known for combining advanced formulation, new ingredient technologies and an intense focus on how products actually feel and perform as part of a daily routine.

We like much of the thinking behind Korean skincare: hydration matters, the skin barrier matters and prevention and consistency matter.

But we have deliberately interpreted those ideas in a more streamlined Pure Tone way.

You do not have to adopt an elaborate multi-stage Korean skincare routine to benefit from Korean formulation. Our approach is to take that expertise and put it into products that make sense to someone who simply wants a good cleanser, a high-performance serum and a moisturiser they will actually use.

For many women, skincare changes in their 40s and 50s. Skin can feel drier. Texture can change. Elasticity may not feel quite the same. And the products that worked perfectly ten years ago may no longer feel like enough.

At the same time, very few people suddenly find extra hours in the day to maintain an elaborate beauty routine.

That tension — wanting to look after changing skin without wanting beauty to take over your life — is a big part of why Kimberley Walsh is such a natural fit with Pure Tone.

The collaboration is not about promising dramatic transformation. It is about making skincare feel relevant, approachable and worth sticking with.

Kimberley helps put a recognisable, relatable face to that philosophy: look after your skin, choose products with a purpose, but keep the routine realistic.

Our background is in professional aesthetics technology, supplying systems used by clinics and practitioners across the UK.

That means we have spent years looking at skin from a slightly different direction — through technologies such as HIFU, radiofrequency, ultrasound, LED light therapy and professional skin-analysis systems.

Moving into everyday skincare was therefore a natural progression. Skincare and technology should not live in completely separate worlds. They are different tools that can support the same overall objective: skin that looks and feels well cared for.

Our professional heritage also explains why we tend to ask what a product is actually for before asking how many products we can put into a range.

That is why selected Pure Tone at-home devices have joined the range available through our new retail partner as well.

Radiance Pod™ is our 7-in-1 facial toning system, combining technologies including radiofrequency, EMS, ultrasound and LED within short guided programmes.

Pure Tone Glow™ takes a more passive approach, combining five wavelengths of LED light within a lightweight face mask that can simply become part of an evening routine.

They represent the same philosophy as the skincare: advanced technology is only useful at home if it is simple enough to keep using.